Instagram is one of the fastest-changing platforms. From an app for sharing photos, chatting, and text posts, IG has turned into a real marketing tool that today allows entrepreneurs and influencers to promote their brands. Plus, the resource has pivoted to video content – one of the most popular formats of the last few years. In short, to stand out here and get an influential voice, you need to regularly monitor innovations, trends, and effective tools for promotion.
However, theory is not equal to practice. That is why it’s difficult for most beginners to find an effective strategy and form tactics that help them grow. Moreover, from time to time, basic theoretical knowledge can interfere with you – focusing only on conditional rules, bloggers shift their focus from creating high-quality content to templates.
In today’s article, we’ve collected practical ways that will help you make the page flourish. You’ll also find information about the option to invest in your page through advertising companies such as Viplikes to speed up the promo process and strengthen your presence. Keep reading!
1. Use Reels
Reels is one of the fastest growing formats on the platform. They have captured the hearts of the audience – according to recent research, users spend about 20% of their time online watching short clips. Reel is a direct competitor to TikTok, and its position is improving every day.
To date, such content attracts significantly more attention from non-followers than any other publication format. The big advantage of this method is that algorithms automatically recommend videos with good statistics to a larger audience. Consequently, you, as a blogger or businessman, get new subscribers and increase reach and engagement.
But when it comes to creating short videos, many influencers and entrepreneurs fall into a stupor. It seems that this task is not easy, but it is not as difficult as it may seem at first glance. There are several secrets to making viral videos :
- Use trending music. As with the TikTok youth platform, the choice of sounds is crucial. Videos with certain popular tracks are more likely to go viral than clips with little-known sounds that users rarely use in their content. Personalize which music is most popular today and add it to your clip.
- Include subtitles. In the future, viewers are increasingly watching videos without sound. This is important to take into account when creating videos – in order for your content to reach more people, create subtitles through video editors, click here.
- Don’t be afraid to add humor, jokes, and memes. First of all, IG is entertainment for most people, so videos with funny pictures (memes) or situations attract much more attention and can potentially go viral.
These are all the basic practical tips that you’ll need at the initial stage. And, of course, don’t forget that high video quality and professional processing are very important elements.
2. Stay active and post regularly
Starting to develop your page and attract new subscribers is just the beginning of the way. In order for your page to continue to thrive and grow in the eyes of the audience, you need to always be visible and create the content that they expect from you. If you are focused on results, regularity is one of the main keys to success.
To keep the audience interested in your account, you must delight them with content on a regular basis. Experts say that a “healthy feed” is a couple of posts a week (including videos) and a few Stories a day. In this case, your page will continue its development, and you’ll come to the result faster.
But the most difficult thing in this case (especially at the beginning of the journey) is not to give up. At first, you may think that no one is interested in your account – you get few subscribers, likes, and comments. It’s important to understand that this is only a period – it’ll pass, and you’ll find your audience.
To simplify the process, you can create a content plan for several weeks ahead. So it will be easier for you not to forget about publishing posts and always be in sight.
3. Use third-party incentives for your account
Investing in a page is a secret that many popular influencers know about, but don’t talk about it. Additional incentives from advertising companies support excellent account statistics and allow them to grow faster. It’s like delegation – you hand over certain tasks to specialists, and they solve them for you.
This option is especially popular among beginners, but is also used by famous personalities and businessmen. To quickly improve their statistics and engagement, they buy certain services and get what they need now.
Through investment, you can build a powerful working strategy, and use it from time to time. As an example: if you see that your content lacks comments for high-quality promotion, you buy them and instantly improve statistics. Such tactics can be long-term or short-term, depending on the speed of your progress and the ultimate goal.
It’s important to know: that decent companies offer only genuine interactions from real users. Avoid pseudo services that offer you too cheap services or don’t have guarantees.
4. Choose the best hashtags
The hashtag strategy has been, is, and will be one of the most reliable for attracting new subscribers and expanding the visibility of your publications. Contrary to doubts and myths, keywords still have great value on the platform and are excellent additional support for accounts of any size. Tags are directly related to algorithms and give them signals for the correct ranking of publications.
In order for your posts to appear in the feed of interested users, it’s important to choose the right tags. You have the option to add up to 30 hashtags describing your business or account, but that’s too many. The developers advise focusing on 3-5 tags that most accurately describe your publication. Also, the ideal solution is not too popular and frequently used tags – the competition is lower. Use this strategy to make your posts more engaging. Good luck!
